What an amazing thing it is to be able to write and publish your own blog without anyone’s permission. If you were a writer before the internet you had to deal with countless rejections before being published – if you were ever published at all.
 
Good thing that things have changed for the better. So what is a blog anyway?
 
In the early days, it was mostly like an online journal or diary. People shared their thoughts, feelings, and experiences on a variety of topics. Over the years, it’s evolved into more than just a personal account of someone’s experiences, opinions and feelings. Businesses are capitalizing on this very useful form of marketing.
 
So, what exactly does it do? It’s an abbreviated term for the word Weblog. They are sites in which content is added in a chronological order –- most recent at the top. Older postings are archived and can be accessed anytime. Another common feature is that readers have the ability to leave comments on the writer’s postings. This interactive nature is one essential difference between blogs and websites.
 
Websites tend to be static, and content is usually not posted as frequently. Blog postings can be every day or several times a week. Also, the length of posts are usually shorter than website pages.
 

6 Reasons You Should Use a Blog For Your Online Home Business

 
1. Gives you regular contact with your customers and target market. Because postings are more frequent than website pages, you can keep your clients updated and informed with useful information. Consistent postings of content-rich information will keep your clients coming back to you for useful information and rich content. You will be providing value to your readers. This, in turn, will help develop a loyal following for your business.
 
2. Keeps you connected with your clients and target market. The interactive nature of this medium allows your readers to let you know their thoughts, needs, and wants. This is invaluable knowledge for you as a business owner. You’ll get their feedback and opinions. This will allow you to adjust, revise, or improve your products or services if necessary.
 
3. Brands you as an expert in your field. When you are providing valuable information on a consistent basis, people will begin to view you as an expert in your niche. Your customer base will grow as this happens. People do business with people they trust.
 
4. Your business (you) will seem more real. A great website is fine, but usually not very personal. People can get to know you and your business on a more interactive level. Your business will seem more approachable and accessible. People will begin to like and trust you.
 
5. Drive more traffic to your website. If you do have a great website, it’s a good way to get people over to it. You can easily link posts to content on your website (the search engines love this too). Because you’ll be posting more frequently, you will be keeping your business and website active in the eyes of your readers. Staying at the forefront of your readers’ minds is key to a successful online business.
 
6. It’s an inexpensive marketing tool. Putting one together is cheap – most of the time it’s free. We use Word Press to host ours’. You can customize it, add links, even monetize it. Some people even use them as a home based business!
 

5 Myths about Blogging

 
1. “I must be a great writer.” No, not really. You don’t have to be a fantastic writer. What you must do is provide valuable information. Posts don’t have to be long 250 – 300 words on average. Some people enjoy writing really long posts, but you don’t have to. Just stick to the rule “It’s all about Valuable Content.”
 
2. “I don’t have to worry about keywords, SEO, and all that stuff”. Wrong. You’ll want to rate high with the search engines, so the same rules apply that they do to websites. You’ll have to write to optimize your keywords. Since you are using your blog for business, learn about keyword optimization because you will need to please search engines and humans in order to generate traffic.
 
3. “I finally get to pitch my business!” Wrong, wrong and wrong. The purpose is not for you to hard sell your business opportunity, product or service. People will pick up on a sales pitch a mile away. And that’s just where they will stay. Provide information related to your business. Talk about how their lives will improve by using your product. Talk about the benefits. Give your readers valuable information, and you won’t have to sell.
 
4. “It sounds hard”. Setting up a blog has gotten much easier. You don’t need to be a technical guru to do one. Sites like WordPress make the process a lot more simple. They offer step by step instruction to walk you through the process.
 
5. “It takes too much time.” It can at first until you get the process down. Then just work it into your daily schedule. It will be well worth your time and effort. Clients will love you, and so will the search engines.
 
So now you’’ve got a pretty good idea of why doing a blog for your business is important. Here are a few tips that will help you as you begin to put one together.
 
1. Post frequently. At least once a week. Posting only once or twice a month will not get you a loyal band of readers following you. It’s better to post frequent shorter updates rather than longer less frequent ones. Search engines love fresh new content.
 
2. Post good content. I know we keep saying this. But it’s all about providing valuable information to your readers. Don’t just write fluff. People will not keep reading your posts if you do.
 
3. You will have a choice as to hosting the blog on your own server, or the blog site’s server. We would recommend hosting it yourself for two reasons. One is that you will have greater control over content and layout. The other is that you can link it to your website – which search engines love.
 
4. Think about how yours will be different and unique from all the others out there. There are literally thousands of blogs. What will make yours stand out from all the others?
 
5. Develop your own “voice”. Write like you are talking to someone – preferably your ideal customer. This will help your readers get to know you. Make your posts personal –- share stories. You can be an authority in a friendly, informal way.
 
6. Be patient. It takes time to develop traffic. Eventually, you will gain a following of devoted readers and clients.
 
Although this post might make blogging sound too easy, it actually requires work. If you don’t put in the work, nothing works, just like everything else.